Leica Ad

June 2015


See What Others Don't With Leica Lenses

Leica is a luxury German optics company that has been responsible for some of the most revolutionary and iconic camera products in the past 100 years. It is the hallmark of photographic excellence, embodying both a high level of craftsmanship and an impeccable sense of design — these are as good as cameras get.

In light of this, I created a series of print advertisements that accentuate both the unparalleled quality of the Leica M lens — its flagship product — and the essence of its timeless brand. The ads feature three “vision"aries — MLKJ, Marilyn Monroe, and Walt Disney — with an M lens replacing each subject's right eye. The substitution symbolizes the superior quality of the M lens that “envisions” them to “see what others don’t."