Acorns core product
Orange County, Aug 2015 - Oct 2016

investing for the 99%

Acorns is the first modern investing platform. It rounds up spare change from your purchases and puts that difference into a diversified portfolio account (ETF). Acorns automates your finances so that you don't have to think about it.

Eventually, Acorns expanded into other offerings like Found Money, a better designed cash back program, and Grow, education content to guide novice investors. I was a product designer on a design team of 8 and closely paired with our development teams. As a design generalist at a startup, no day was the same, but I would usually be involved with:

  • Working closely with product managers and leadership to develop a sound road map
  • Led all design efforts for the launch of Found Money
  • End-to-end product design, from rough sketches to polished mocks to live prototypes

Highlights include redesigning the registration flow for better conversion, shipping Found Money with 5 brands, and partnering directly with leadership on experimental prototypes.

You can see everything live by visiting the Acorns website or downloading the app.

Thanks for reading.