see what others don't with leica

Personal · 2015

Leica is a German camera company. Their products are exemplars of high craftsmanship and a strong design sense (Steve Jobs once referred to the iPhone 4 as beautiful as a Leica).

I created a series of print ads that accentuate the high quality of the Leica M lens, its flagship product, and the essence of its timeless brand. The ads feature three “vision"aries - MLKJ, Marilyn Monroe, and Walt Disney - with an M lens replacing each subject's right eye. The substitution represents the superior quality of the M lens that envisions them to “see what others don’t."

Thanks for reading.